- Product Development: We evaluate the strength of new product concepts relative to
competition and other options applying various pricing and benefit scenarios. We work
with organizations to produce robust new product development processes.
Market Analysis: We provide the critical analytical information needed for marketing
planning, such as market size, penetration, share, trend, competitive structure, and
segmentation.
Quantitative Survey Research: Depending on study requirements, we conduct
surveys using the Internet, on-site computers, telephone or personal interviews,
response cards, or mailed paper forms. We are versed on various types of statistical
analysis methodologies.
Customer Surveys: Customer Satisfaction Surveys, predictive of tomorrow’s sales,
clarify the market environment, benchmark performance compared to an ideal supplier,
and highlight actionable opportunities relative to competitors.
Business Opportunity Assessments: We work with organizations to identify business
ideas and assess their potential.
Consumer Research: FSM uses qualitative and/or quantitative research to help clients
evaluate the strength of new products or messages with targeted consumers. Consumer
research is most useful in the early concept phase, but may also provide useful feedback
on near-commercial or fully commercial products or services.
Information Services: Using subscription databases, such as Lexis-Nexis™, and
applied search skills, we quickly and cost effectively answer questions and understand
trends.
Qualitative Business Research: Our depth interviews and focus group discussions
with executives and technical experts clarify key business issues. Benchmarking allows
learning from best-in-class companies.
Audits/Testing: We plan, coordinate, and analyze audits and market tests, ranging from
informal store checks to large nationally representative samples.
| First Stage Marketing The Foundation for Marketing Success |
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