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| First Stage Marketing The Foundation of Marketing Success |
The National Meat Case Studies, conducted in 2002, 2004,
and 2007, are unique and comprehensive snapshots of
the US fresh meat case. First Stage Marketing designed
the forms and procedures and conducted the analysis
and reporting. Sealed Air Corporation's Cryovac Food
Packaging, the National Cattleman's Beef Association,
and the National Pork Board Retail Marketing were the
2007 sponsors.
and 2007, are unique and comprehensive snapshots of
the US fresh meat case. First Stage Marketing designed
the forms and procedures and conducted the analysis
and reporting. Sealed Air Corporation's Cryovac Food
Packaging, the National Cattleman's Beef Association,
and the National Pork Board Retail Marketing were the
2007 sponsors.
2007 Study Overview
- 2,000,000 data points
- 121 Supermarkets
- 10 Club Stores
- 48 Metro Markets in 34 states
- 21,000 Stock Keeping Units
- 157,000 packages
- 281,000 pounds of meat
Interested in reviewing the
Executive Summary from
this study? Click Here
Executive Summary from
this study? Click Here
| Key Report Topics |
- Beef
- Pork
- Chicken
- Turkey
- Veal
- Lamb
- Other Fresh Meat
- 5 US Regions
- Branding
- Packaging
- Merchandising
- Display Area
- Zero Stock
- Limited Stock
- Natural/Organic
- Packages Per SKU
- Average Weights
- Full Service
- POP Materials
- Nutritional Labels
- Cooking Information
- Seafood
- Sausage
- Ham
- Processed Meats
- Value-Added
- Heat & Serve
- Non-Meats